Email Marketing | SMS | Push | Automation | Strategy

Your strategic partner
in sustainable & scalable
lifecycle marketing programs.

Your strategic partner in sustainable & scalable lifecycle marketing programs.

Helping you improve customer retention, optimize your time, and increase ROI. 

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You’re In Good Company

End-to-end support for every stage of the customer journey.

Our Top-Rated, Premium Services

Customer Journey Consultation

Curate more impactful and lucrative campaigns by identifying and analyzing available data using our expertise to generate strategic ways to scale your customer journey.

Lifecycle Marketing Management 

At the intersection of collaboration and done-for-you, receive comprehensive support on strategy, copywriting, and design tailored to your brand to drive successful email, SMS, push, and in-app campaigns.

CRM Migration Support

Ensure a seamless and efficient transition from your current Customer Relationship Management (CRM) platform to a more optimized system.

An extension of your team – allowing you to work on the business, not in it.

Our Collaborative Approach to Your Success

Build Systems to Scale

We start with the foundation of your CRM, systems. Our team will look at your data, automations, campaigns, and reporting to find the gaps in the process.

This is the most important piece in building an efficient CRM that increase profits and maintains consistency.

Grow & Automate

Once we’ve identified the opportunities, we get to work integrating automations, deploying campaigns, and tracking audience behavior and campaign performance.

We integrate with your team to provide strategies to grow your program, support on product launches, weekly campaign deployments, and more.

Partnership

Our #1 goal as your partner is to be an extension of your team. We foster a strategic alliance to leverage expertise, promote innovation, and achieve shared business goals.

We work cross-functionally between teams like engineering, product, design, copywriting, and customer service.

What Clients Say

a peek at our impact

“I have worked with many agencies over the years and Wayfinder has by far been the best agency I've partnered with. Wayfinder became a true extension of our team and tackled anything we challenged them with tremendously well and were always well liked by cross functional teams.”

- Maria Linn Ekenberger,
Senior CRM Manager @ Kinship

“Megan and her team have been so great to work with. We needed folks who were organized, but also particularly creative because we have such a unique look and feel to our brand. They managed to nail it down within the first month, which is pretty impressive.”

- Frank Dorval,
CMO @ Sheets & Giggles

“I recommend anyone looking to implement Iterable as a customer communications platform to work with Megan.  I had such a strong experience with LowestRates that I'm working with Megan again to implement our communications platform at my new company.”

- Rob Buchanan,
SVP Marketing & Demand Generation
@ Surex

“I am impressed by the team's expertise across various areas, from strategy and scaling to niche topics like optimized email templates and migration. Megan and her team consistently provide valuable tips and resources. Their structured and responsive collaboration is greatly appreciated.”

- Sanda Zoechbauer,
CRM Manager
@ Tractive

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Enabling impact, empowering elevation, and expanding expertise – here’s a look at a few tools we specialize in to help you grow, nurture, and retain your customers.

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Exploring
Wayfinder Digital

At Wayfinder Digital, we are a lifecycle marketing agency established to address the growing need for expert guidance and support in digital marketing programs.

We drive tangible growth for businesses through the strategic implementation of lifecycle marketing.

Our expertise lies in providing tailored, high-quality services with a focus on developing comprehensive CRM systems that help our clients retain customers.

Our dedicated team is committed to collaborating with marketing leaders, ensuring their confidence in navigating the dynamic landscape of email, SMS, and Push strategies and fueling business growth.

 

about wayfinder
Megan Cooper, Founder
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Start Your Journey Today

Let Wayfinder Digital Guide Your Success